Rob Sigona, our respected produce buyer is up way before the first rooster crows. He samples his way through a small city of produce stacked higher than the eye can see, picking only the sweetest, freshest boxes to be sold just hours later at the store. As the sun rises, Rob's next stop is the small local farmer, who grows that rare, blue-ribbon quality that is usually reserved for family, state fairs and now, Sigona's!

The three brothers have indeed come a long way since 1975, when they opened their first fruit stand along Highway 101, just north of Morgan Hill. CA.

Today, Sigona's Farmers Market is a dizzying array of variety and fragrant, overflowing displays of fresh fruit, just-picked vegetables and unique gourmet items. This festive atmosphere is rivaled only by the friendly service and abundance of complimentary samples that, on a busy day, makes it impossible to steer a shopping cart in a straight line.

Visit Sigona's Farmers Market, where the flavors of the world are introduced regularly, friendships are made over the tomato display, and quality is a way of life. [END]